Rural Marketing: Targeting the Non-Urban Consumer Sanal Kumar Velayudhan

ISBN: 9780761935889

Published: December 18th 2007

Paperback

252 pages


Description

Rural Marketing: Targeting the Non-Urban Consumer  by  Sanal Kumar Velayudhan

Rural Marketing: Targeting the Non-Urban Consumer by Sanal Kumar Velayudhan
December 18th 2007 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 252 pages | ISBN: 9780761935889 | 10.32 Mb

This highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the First Edition, this SecondMoreThis highly practical and informative book provides unique insights into the essential features of rural markets in India as well as challenges posed by the rural consumer.

Retaining the managerial perspective of the First Edition, this Second Edition has been thoroughly revised and expanded, and examines in more detail the concept of rural markets and rural marketing. It also contains numerous short cases to illustrate how social and cultural habits influence rural consumer behavior.



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